Sue Unerman
Opinion
17 December 2020
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2020 IPA Effectiveness Awards’ Convenor of Judges Sue Unerman explains what can be learned from this year's winners.
Opinion
22 February 2018
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Sue Unerman, Chief Transformation Officer at MediaCom and a judge on the IPA Effectiveness Awards, asks how we can better define what we do as a profession.
Opinion
09 July 2017
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This commentary appears in WARC’s new ‘Future of Strategy’ report, based on a global survey of senior agency planners. The report covers the current state of the strategic discipline, future opportunities and challenges, and guidance on building the planning team of the future.
